SJYP (Steve J & Yoni P)

Fashion Designers

Korean design duo Steve Jung and Yoni Pai met while studying in Korea. They graduated from Central Saint Martins College together before launching their eponymous label, SJYP in 2007.

Since then, SJYP has been featured on the front covers of numerous international press and also collaborated with L’Oréal, SHO jewelry, Topshop, SHOWstudio, CJ O shopping, 10 Corso Como Seoul. The duo has also been introduced in a number of department stores and shops in 13 different countries, including Opening Ceremony (NY/LA), Harvey Nichols (HK), D-Mop (Hong Kong), Shine (China), Central Group (Thailand), and so on. In Korea, their local markets include 10 Corso Como Seoul, Bluefit (Shinsegae Department Store), Galleria Department, Lotte Department Store, and Flow.

SJYP was recently involved in a make-up collaboration with international cosmetics maker MAC, featuring a series of limited edition lipsticks, eye glosses, blushes, and other items. This is the first time MAC has collaborated with a Korean design label in this manner.